Steve Sawyer Design

As designer for Bad Idea my brief was to create a house style that reflected the varied forms of non-fiction in this story telling publication. I work closely with the editorial team to maintain a high standard of art direction and design on each issue. I am also responsible for dealing with the production process and design of marketing literature.

Below are spreads from issues one and two:

T shirt designs for the launch

Poster designs for launch party and point of sale:

Press release design for Issue 3:

Fact sheet for distributors:

Check: www.badidea.co.uk